Keyword Research Blog
Our Keyword Research Blog exists for one reason: To help you win search by choosing the right words before you create content, run ads, or launch a product.
This isn’t your average SEO blog packed with recycled advice. This is where search intent meets strategy, it's a front-row seat to everything that’s working (and what’s not) when it comes to keyword research across platforms, channels, and industries.
Whether you’re a blogger, ecommerce founder, SEO strategist, media buyer, or content marketer, you’ll find actionable insights here to:
Wondering What's in it for You?
Whether you’re a blogger, ecommerce founder, SEO strategist, media buyer, or content marketer, you’ll find actionable insights here to:
- Pick keywords that attract buyers, not browsers
- Map keywords to funnels, pages, and formats
- Use search data to shape smarter content
- Outrank competitors by understanding what they rank for (and why)
- Stop chasing traffic and start capturing conversions
- Prioritize keywords that align with business goals (not vanity metrics)
- Find low-competition wins hiding in plain sight through smarter clustering
What You’ll Learn Here
Keyword Strategy
- How to build a keyword map from scratch
- The difference between traffic drivers and conversion drivers
- Identifying decision-maker terms vs. researcher terms
- Branded vs. unbranded keywords — and when to use each
Keyword Metrics Explained
- What search volume actually tells you
- CPC, CTR, and what they reveal about buying intent
- Keyword difficulty myths and smarter alternatives
- Tools we trust (and how we validate their data)
Search Intent & Funnel Mapping
- Moving beyond “transactional vs informational” labels
- Keyword-to-content matching frameworks
- Crafting content based on where the user is in their journey
Competitive Intelligence
- How to reverse-engineer your competitors’ keyword strategy
- Spotting gaps and weaknesses in their keyword coverage
- Clustering opportunities based on SERP overlap
Channel-Specific Keyword Research Guides
- Ecommerce: product-driven, buyer-ready terms
- B2B: high-stakes, low-volume intent signals
- YouTube, TikTok, Amazon, Pinterest, Etsy, App Store tailored tactics
- Local SEO & international keyword research
Keyword Maintenance & Optimization
- How to refresh old content with better keywords
- What to track and update monthly
- Avoiding keyword cannibalization and dilution
How to Use This Blog
1. Start with the Hubs: We group content around hubs like Search Intent, Ecommerce Keyword Research, Funnel Mapping, SERP Analysis, and more.
2. Bookmark the Glossary: Our Keyword Research Glossary breaks down all the jargon, metrics, and formulas you’ll ever need.
3. Download Our Frameworks: From keyword mapping templates to funnel-aligned planning sheets, our Free Downloads Library helps you put strategy into action.
Great Marketing Starts with Great Keywords
This blog helps you find them, rank for them, and profit from them. Let’s get you seen by the people who are already looking for you.
Want Keyword Research Done For You?
If you love what you read here but don’t have time to do it yourself, check out our done-for-you keyword research services.
We offer specialized keyword research for bloggers and content marketers, ecommerce brands, B2B SaaS and service companies, PPC advertisers and media buyers, Amazon, Etsy, and app store sellers.